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e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers

e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers
In many categories Internet sales constitute a growing share of the total volume sold. Consumer Packaged Goods (CPG) companies miss out on the potential of this channel, by not giving it the same attention as the bricks & mortar channel. Conversion can often easily be increased by basic fixes in the customer experience. A 1200 touch-point survey on shampoo, baby-food, coffee and jeans shows that... 

World Class Digital – Competing on digital competence

World Class Digital - Competing on digital competence
The pace of digital change is phenomenal. Every day new initiatives are started that will potentially shake up an existing industry. The new 3D printing shop that MakerBot opened this week in Mahatten is just such an example (BusinessWeek). To maintain competitiveness businesses must move beyond managing the digital world as a set of projects, focusing on on-line functionality, or the experience of... 

Operating model transformation cross-channel retailers: theory and practice

Operating model transformation cross-channel retailers: theory and practice
What are the key issues a retailer has to address in the operating model to achieve successful cross-channel transformation? Below we have listed some of our believes against the outcomes of the European Cross Channel retail research conducted by BearingPoint in 2012. In conclusion, one could say there is a vast amount of work to be done in order to build competitive cross-channel capabilities in European... 

An integrated growth perspective on cross channel retail

An integrated  growth perspective on cross channel retail
For classic brick & mortar retail companies there has not been lack of warning about the growth of e- commerce in the last 15 years. The actual impact has been slower to materialise, but turns out to be more dramatic than expected. We suggest therefore that a reactive approach will not suffice to deal with this trend, instead retailers need to approach online and offline in an integrated way with... 

Use lean to empower your customer touch points

Use lean to empower your customer touch points
From customized cars to customized interactions… In 1909 Henry Ford said, “Any customer can have a car painted any color that he wants so long as it is black”. Imagine the amazement of the Toyota factory manager 40 years later when he was asked to produce a different car for each customer. With the arrival of large volumes of chap, reasonable quality products from countries like China, you need... 
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