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e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers

e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers
In many categories Internet sales constitute a growing share of the total volume sold. Consumer Packaged Goods (CPG) companies miss out on the potential of this channel, by not giving it the same attention as the bricks & mortar channel. Conversion can often easily be increased by basic fixes in the customer experience. A 1200 touch-point survey on shampoo, baby-food, coffee and jeans shows that... 

New lead generation models to improve your marketing effectiveness

New lead generation models to improve your marketing effectiveness
With exponential growth of digital, lead generation is getting more challenging and dynamic than ever before. Interactive marketers increasingly aim to target consumers seamlessly across multiple touch points both on traditional and digital communication channels. The new trends in lead generation pose challenges to current models for reaching consumers. It is more and more difficult to get consumer... 
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