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e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers

e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers
In many categories Internet sales constitute a growing share of the total volume sold. Consumer Packaged Goods (CPG) companies miss out on the potential of this channel, by not giving it the same attention as the bricks & mortar channel. Conversion can often easily be increased by basic fixes in the customer experience. A 1200 touch-point survey on shampoo, baby-food, coffee and jeans shows that... 

Digital innovation needs to move beyond the next clever product

Digital innovation needs to move beyond the next clever product
Successful innovation in business increasingly moves away from clever product to new business systems. This trend is accelerated by digital and is the right way to create value with your digital  growth plans. In the article the ‘ The New Corporate Garage’ Scott D. Anthony presents analysis that shows that from 1997 to 2007 more than half of the companies that made it onto the Fortune 500 before... 
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