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e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers

e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers
In many categories Internet sales constitute a growing share of the total volume sold. Consumer Packaged Goods (CPG) companies miss out on the potential of this channel, by not giving it the same attention as the bricks & mortar channel. Conversion can often easily be increased by basic fixes in the customer experience. A 1200 touch-point survey on shampoo, baby-food, coffee and jeans shows that... 

Test drives: Failing the Test?

Test drives: Failing the Test?
  Car manufacturers spend millions of euros designing, manufacturing and marketing vehicles, but when a potential customer wishes to test drive one of these new cars, it’s often an elusive, frustrating experience. Now in its third year, the latest BearingPoint survey shows that the response to test drive requests is actually worsening in Europe. In an economic environment where every sale is... 
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