You are here: Home // Posts Tagged With adaptive marketing capabilities

Closing the Marketing Gap

Closing the Marketing Gap
George S. Day from the Wharton School of Management, wrote an very true article with the title “Closing the marketing capabilities gap”. In this article George argues that marketers are being challenged by a deluge of data that is well beyond the capacity of their organizations to comprehend and use. Their strategies are not keeping up with the disruptive effects of technology-empowered customers;... 
Copyright © 2012 BearingPoint. All rights reserved.