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New lead generation models to improve your marketing effectiveness

New lead generation models to improve your marketing effectiveness
With exponential growth of digital, lead generation is getting more challenging and dynamic than ever before. Interactive marketers increasingly aim to target consumers seamlessly across multiple touch points both on traditional and digital communication channels. The new trends in lead generation pose challenges to current models for reaching consumers. It is more and more difficult to get consumer... 

Acquisition of Business Analytics Software HyperCube

Acquisition of Business Analytics Software HyperCube
We announced a significant investment in the business analytics solution HyperCube, by acquisition of a majority percentage of the parent software company Effiscience. With the transaction we react on an increasing challenge many companies face regarding their business performance and perspectives: how to handle and use a growing amount of available data in business processes. HyperCube offers a solution... 
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