Author

Niels van der Putten

Niels van der Putten
For the last 10 years I have worked as a management consultant in primarily the B2B(2C) market in different industries.

Within these industries I helped companies improve their commercial organization by analyzing their commercial vision and strategy and translating these into critical success factors, processes, organization structures, roles and responsibilities, supporting CRM tools and the governing performance structures. I have supported these organizations in the analysis, design and implementation phase of their sales transformation initiatives.

Throughout all my projects I always have a key focus on change management and sustainable business transformation.

See my LinkedIn profile for more information: nl.linkedin.com/in/nielsvdputten
 

Author Archive

Test drives: Failing the Test?

Test drives: Failing the Test?
  Car manufacturers spend millions of euros designing, manufacturing and marketing vehicles, but when a potential customer wishes to test drive one of these new cars, it’s often an elusive, frustrating experience. Now in its third year, the latest BearingPoint survey shows that the response to test drive requests is actually worsening in Europe. In an economic environment where every sale is... 
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