Author

Natasha Permyakova

Natasha Permyakova
Natasha Permyakova is a Business Analyst with the Amsterdam office. She has joined the company in March 2012 and holds a MSc in Marketing, specialized in Strategy from Vrije University Amsterdam.
Natasha has international marketing experience across Russia, UAE and the Netherlands.
Her biggest passion and area of expertise is digital strategy & digital channel transformation.
 

Author Archive

Why digital strategy NOW?

Why digital strategy NOW?
We see that most companies are thinking about their digital future. Well more or less…  Whilst most executives state that digital is an important issue on the company’s agenda, we see that the actual  execution of digital projects, initiatives and activities does not support this statement. Forrester states  that executives  don’t realize yet that digital disruption is a bigger deal they... 

New lead generation models to improve your marketing effectiveness

New lead generation models to improve your marketing effectiveness
With exponential growth of digital, lead generation is getting more challenging and dynamic than ever before. Interactive marketers increasingly aim to target consumers seamlessly across multiple touch points both on traditional and digital communication channels. The new trends in lead generation pose challenges to current models for reaching consumers. It is more and more difficult to get consumer... 
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