Author

Martin Hermsen

Martin Hermsen
Martin Hermsen is partner at BearingPoint in Amsterdam office leading the Customer Management Service Line. He has joined the company in 2010 and has a MBA degree of the Rotterdam School of Management.
He has 20 years of experience in marketing strategy and consulting.
His competencies include marketing transformation, competitive strategy, digital strategy, distribution strategy, customer insights and segmentation, brand management, dynamic pricing strategies, digital channel development, CRM, marketing and customer databases.
 

Author Archive

Closing the Marketing Gap

Closing the Marketing Gap
George S. Day from the Wharton School of Management, wrote an very true article with the title “Closing the marketing capabilities gap”. In this article George argues that marketers are being challenged by a deluge of data that is well beyond the capacity of their organizations to comprehend and use. Their strategies are not keeping up with the disruptive effects of technology-empowered customers;... 
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