e-Category management: Picking the low hanging revenue fruit with eTailers and eRetailers
In many categories Internet sales constitute a growing share of the total volume sold. Consumer Packaged Goods (CPG) companies miss out on the potential of this channel, by not giving it the same attention as the bricks & mortar channel. Conversion... 
Why digital strategy NOW?
We see that most companies are thinking about their digital future. Well more or less…  Whilst most executives state that digital is an important issue on the company’s agenda, we see that the actual  execution of digital projects, initiatives... 
New lead generation models to improve your marketing effectiveness
With exponential growth of digital, lead generation is getting more challenging and dynamic than ever before. Interactive marketers increasingly aim to target consumers seamlessly across multiple touch points both on traditional and digital communication... 
Digital innovation needs to move beyond the next clever product
Successful innovation in business increasingly moves away from clever product to new business systems. This trend is accelerated by digital and is the right way to create value with your digital  growth plans. In the article the ‘ The New Corporate... 
World Class Digital - Competing on digital competence
The pace of digital change is phenomenal. Every day new initiatives are started that will potentially shake up an existing industry. The new 3D printing shop that MakerBot opened this week in Mahatten is just such an example (BusinessWeek). To maintain... 
Closing the Marketing Gap
George S. Day from the Wharton School of Management, wrote an very true article with the title “Closing the marketing capabilities gap”. In this article George argues that marketers are being challenged by a deluge of data that is well beyond... 
Delegate service to your customers in order to strengthen the relationship
Customer Service is a more dynamic and challenging domain than ever before. Key trends, such as the increasing influence of closed Social networks, a mobile revolution and changing customer behavior, require customer service organizations to rethink... 
Operating model transformation cross-channel retailers: theory and practice
What are the key issues a retailer has to address in the operating model to achieve successful cross-channel transformation? Below we have listed some of our believes against the outcomes of the European Cross Channel retail research conducted by... 
Acquisition of Business Analytics Software HyperCube
We announced a significant investment in the business analytics solution HyperCube, by acquisition of a majority percentage of the parent software company Effiscience. With the transaction we react on an increasing challenge many companies face regarding... 
An integrated  growth perspective on cross channel retail
For classic brick & mortar retail companies there has not been lack of warning about the growth of e- commerce in the last 15 years. The actual impact has been slower to materialise, but turns out to be more dramatic than expected. We suggest... 
Copyright © 2012 BearingPoint. All rights reserved.